Product Info

Why We Love It

Neatly curled, it's a product that fixes your makeup just like the first application.
A curling mascara that applies neatly strand by strand.
This product is certified vegan.
Featured Ingredients

The product has passed the rigorous certification process and is certified by the Korea Vegan Certification and Services.
How to Use

Gently brush from the root of the eyelashes to the end.
Use the mascara fixer together for stronger curling.
1. Apply the fixer first
2. Dry it for 10~20 seconds
3. Finish with applying the mascara

ETUDE
Curl Fix
Mascara

Why we love it

ETUDE Curl Fix Mascara

Curling nearly, fixing your initial makeup
A curling mascara that neatly curls up each and every lash

No.1 curling mascara
for 8 consecutive years*

Kantar Korea World Panel Business Division, Sep. 14, 2015–Sep. 10,
2023 Korean women aged 15–65, based on the market share in the
curling mascara category, brand ranking

Already Approved by Many!

More Powerful Curl Fix

No. 1 Seller in GLOWPICK Curling Mascara Category

197 reviewers from GLOWPICK replied!

Powerful curling
Neat curling
Clean applying

What’s better with Curl Fix Mascara?

Smudge
proof
Clean
application
Nonflaking
formula
Powerful
curling

*Compared to Curl Fix Long & Curl

Real Reviews

by GLOWPICK Reviewers

@q******

The NEW Curl Fix Mascara really
catches every lash and coats
them neatly! I like how it doesn’t
clump or flake off!

#NeatCurling

@s******

Overall, I’m satisfied by the product
quality. The formula quickly dries
and remains smudgeproof
throughout the day! It will definitely
be my pick for the summer!

#SmudgeProofMascara
#Summer

@d******

Compared to the previous product,
this one lasts longer and goes on
more neatly. It fans out your lashes
without clumping! This is the only
mascara that has lasted more than
12 hours on my lashes!
Love you ETUDE!

#LongLasting
#12HourLasting

Featured ingredients

24 Hour Lasting Curling

Tested right after / 12 hours after / 24 hours after application
Test results increased to a significant level

Clinically proven curl-lasting
effects (limited to Black)

*As an internal test, results may
vary by individual.

Test name: Clinical test for ETUDE Curl Fix Mascara’s
curl lasting effects
Testing agency: Ellead Co., Ltd.
Test period: Apr. 27–30, 2021
Test subject: 30 female adults

Lightweight lash curling is in fashion!

No more droopy lashes!
Coats even the bottom lashes neatly!

*Compared to “Lash Perm Curl Fix Long & Curl”

Tested to be Waterproof and
Smudgeproof!

Satisfaction rate after 24 hours

Lashes
stay curled!
No
smudging!
No
flaking!

Customized Curling Brush

The slim and dense bristles curl up thoroughly
from the inner to the outer corner of each and every lash!

Curl Fix Brush

Curl Fix Long Lash Brush

Consumer-Approved Curling Mascara

400 Consumer BMs participated in the
product development of Curl Fix Mascara

[Product Development History]

Aug. 2020 Recruit Consumer BMs > Sep. 2020–Mar.
2021 Sample product testing > May 2021 Online meeting
> Jul. 2021 Launching!

Consumer BMs opinions reflected 100%

Clean Application
UPGRADE!
Powerful Curling
UPGRADE!

Hello, everyone! Please feel free to
share your opinion on the product.

It doesn’t clump and goes on more
neatly than the previous sample product!

Finally, we have a formula that doesn’t clump!
It’s so amazing.

This one is my favorite of all
the samples.

Certified by the Korean Agency
of Vegan Certification and Services

Through a strict certification process

Certified by the Korean
Agency of Vegan
Certification and Services
Free of animal
ingredients

Color chart

Black for defined lashes
Light brown for a natural and soft look
Wearable gray brown without reddish hint

Gently brush to apply the mascara from root to tip.
Use with a mascara fixer to boost curling effects.

Apply a mascara
fixer.
Dry for 10–20
seconds.
Apply the
mascara.

For this powerful fixing mascara,
use an eye makeup remover for a thorough removal.

Place a cotton pad soaked in a
dedicated remover over your eyes for a sufficient
amount of time before wiping off for a quick
and thorough removal.

[NEW] ETUDE Curl Fix Mascara